Brand Category

• Tech & Fintech

• Entertainment & Media

• Beer & Liquor

• Snacks, Gum & Soda

• Healthcare & SElfcare

• Govt & Nonprofit

Touchpoint Category

• Branded Content

• CRM / SEO / B2B

• Experiential

• Social Media

• Traditional (TV, Radio)

DOS EQUIS

I made Dos Equis the Most Interesting it could be.

CLIENT: Dos EquisPOSITION: Lead Copywriter, first 4 years of campaignAWARDS: Pretty much all of them! [Cannes Lion Gold, Bronze and Silver, Addy, D&AD, Oneshow Gold Pencil, Webby, Radio Grand Mercury, Effies, etc.]

There’s no brand quite like Dos Equis, and there’s no advertising icon quite like the Most Interesting Man in the World – he who doesn’t always drink beer (but when he does, prefers Dos Equis).I was one of the first writers on the Most Interesting Man campaign, and worked on it for almost five years, seeing it go from a regional ad buy to a national phenomenon.Bringing the Most Interesting Man in the World and his many legends and exploits to life was an exhilarating challenge. It required nuanced writing and art direction to ensure that the Man never became gimmicky, and always retains a sense of mystery and class.My extensive work on this brand has had its results:– over 2 million active fans on Facebook (the most of any beer brand at the time)
– just about every ad show win (including Cannes Lions, Radio Grand Mercury, Effie, D&AD)
– countless references and imitations as a pop culture touchstone
– 40% growth sales year over year while the campaign was nationalI was integral to the success of the campaign, creating interactive, TV, radio and print work from concept through delivery.

AMERICAN EXPRESS

I beat Maria Sharapova (virtually).

CLIENT: American ExpressPOSITION: Creative DirectorAWARDS: Gold, Experience Design Awards

To kick off the 2015 US Open, American Express created You Vs. Sharapova, the first truly interactive consumer application of the brand new HTC Vive virtual reality headset.Fans got to go head-to-head with tennis legend Maria Sharapova, returning her volleys, groundstrokes and famous serve. And American Express, who are all about giving their Card Members access to amazing experiences, got to give them an opportunity no one else could.The press loved the game, and breathlessly wrote about it weeks before it even came out:

• Engadget Writeup

To hype up the crowd before the Open even started, we held a RALLY ON THE RIVER with Sharapova, other tennis stars, and even Kevin James holding his own against an A/R light show!

PEPSI

I got people hyped for halftime - in an unexpected way.

CLIENT: PepsiPOSITION: Associate Creative DirectorREWARDS: Airplay on and before the Super Bowl, getting to work with a living legend

When it came time to surprise people in the days leading up to the 2014 Pepsi Halftime Show, most other agencies pitched big glitzy, youth-oriented stunts.Instead, we made a genuinely heartwarming documentary about making Super Bowl halftime dreams come true for one lucky old man - proving that ANYONE can get hyped for halftime when Pepsi is in the mix.

CARE.COM

I helped American families find the Care they need.

CLIENT: Care.comPOSITION: In-house Creative Director / Head of Creative Studio

I ran Care.com’s internal creative studio, creating everything from above-the-line TV campaigns, CRM communications, influencer plays and targeted social documentaries – all in an effort to help Americans of all stripes find the childcare, senior care, pet care and housecare they need and deserve.Here’s some of our most fulfilling and effective targeted work.

NETFLIX

I made SEO fun. No, but like, for real.

CLIENT: NetflixPOSITION: Executive Creative Director, CH Media

Once Netflix realized that people were using YouTube to search for information on how to use Netflix, they turned to us to make the experience better. Our team produced many quick turnaround SEO animated videos to make the process of searching for info on the nation’s best streaming service better and a lot more fun – and still perform way better than their previous versions.

COCA-COLA

I helped put EVERYONE's name on a Coke.

CLIENT: Coca-ColaPOSITION: Creative Director, MomentumREWARDS: 50 cities visited, 1 million names entered, 1.15Million cans created, 350k virtual cans shared.

In 2014, Coke had put people's names on cans. But some people's names got left out. So we created a program that put EVERYONE's name on a can of Coke. We built special vending machines that could print anyone's name, and sent them out on a global tour that let everybody share a Coke with anyone they wanted. Recognition is Refreshing!

EA GAMES

I got to go DEEP into the Madden world.

CLIENT: EA Games (Madden franchise)POSITION: Executive Creative Director, CH Media / CollegeHumor

When EA Games needed to introduce their new iteration of America’s best-selling sports videogame franchise, they realized they needed to make a case to their top fans why another season was a must-buy. The solution: comedy based on what’s going on in the digital players’ heads. This organic sketch featuring up-and-coming comedy talent scored millions of views and sales for this repeat-business partner.30-second spot here:

Full sketch version here:

TRUTH

I fought Big Tobacco - through music.

CLIENT: truthPOSITION: Executive Creative Director, CH Media / CollegeHumorAWARDS: contributed towards Digiday's Best Video Publisher for Brands (2 years in a row)

Truth, the famous anti-smoking operation, approached us to create a series of comedy music videos, each targeting a different demographic (like urban youth or rural smokers) with a different piece of crucial information (like the social dangers of vaping or the facts about Big Tobacco’s RICO case). These songs were massively successful for Truth. We dare you to get them out of your head!Brief 1: convince urban youth that vaping is not only dangerous, it makes you look like an idiot.

Brief 2: Let rural viewers know that Big Tobacco may be making a big show of apologizing, but it's not necessarily for altruistic reasons.

THE BOTANIST

I brought great Scottish gin to the American Super Bowl.

CLIENT: The Botanist ginPOSITION: Independent Copywriter and Social Media LeadREWARDS: Watching orders and usage of a previously unknown spirit go WAY up in the months after the game.

How best to introduce this high quality Scottish gin to Americans in 2022? How about the Super Bowl itself?And when The Botanist realized it had only two months to conceive, produce and release a big game spot that would tee up the brand and its dedication to helping the restaurant workers of America, they came to me.From scratch to final delivery in two months, I created The Botanist’s first US spot, along with their social media presence.

UNIVERSAL PICTURES

I made Jurassic Park funny - without Jeff Goldblum.

CLIENT: Universal Pictures (Jurassic World franchise)POSITION: Executive Creative Director, CH Media / CollegeHumorREWARDS: Working with Chris Pratt and Bryce Dallas Howard, going from pitch to post in little more than a week.

How to introduce the Jurassic Park franchise to a new generation of entertainment-savvy viewers?CollegeHumor integration, of course.Thirty-second ad version:

The full sketch version:

THE EPA

I used puppets and meta-pop to stop asthma.

CLIENT: The EPA / The Ad CouncilPOSITION: Copywriter and Associate Creative Director, BarbarianREWARDS: Working with a famed YouTube creator, the Henson Company's puppeteers, and against my own childhood ailment.

Childhood asthma is scary enough. Why does their advertising have to be? We knew that if we could put a message into clickworthy pop songs by internet vet Parry Gripp, that kids would watch over and over again – and that means their parents would also learn the lessons that could keep their children from having attacks.These videos were produced in partnership with The Ad Council.

LYSOL

I helped bring the funny to an unfunny problem.

CLIENT: LysolPOSITION: Independent Director AND Creative DirectorREWARDS: Hearing comedy legend Ana Gasteyer tell me "wow, you're a great director!"

After having Lysol as a fairly straightforward (and non-comedic) copy client for years, I was proud to be able to step into the Director’s shoes with this long-form branded content piece starring Ana Gasteyer.We created the concept Spread Cheer, Not Germs to remind families to spray up and wipe down this holiday season. I wish we had Ana’s hilarious help during the pandemic too!Thirty-second ad version:

The full sketch version:

TROJAN

I broke ground (and maybe some skin) talking about safe sex.

CLIENT: TrojanPOSITION: Executive Creative Director, CH Media / CollegeHumorREWARDS: First Trojan ad to feature anything other than a heterosexual male/female couple.

We created two original sketches to advertise Trojan condoms with CollegeHumor. The first, in both spot and sketch form,
scored millions of views and sales for this repeat-business partner.

The second, an organic sketch on CollegeHumor, was very proudly the first Trojan video ad aimed at anyone other than heterosexual couples!

MARPAC

I made sleeping a competitive sport.

CLIENT: MarpacPOSITION: Executive Creative Director, CH Media / CollegeHumorAWARDS: Adweek Best Branded Content (2018)

Marpac came to us wanting to show varying audiences how important good sleep was – and how easy the Marpac white noise machine made it to achieve. So we conceived of a live-streamed real-time Competitive Sleep League, treating sleeping as if it were a high stakes competitive sport.We released a four hour facebook live stream of the event, as well as a 3-minute cutdown for social. Thirty-second ad version:

The full sketch version:

PEPSI MINI

CLIENT: Pepsi social channelsPOSITION: Copywriter / Associate Creative Director, Barbarian

When introducing Pepsi minicans, an important factor to understand was that this was epic satisfaction in a little can. What's more satisfying than a classic Hollywood ending? (Seeing sales of Pepsi minicans soar, for one thing).

PEPSI

CLIENT: Pepsi social channelsPOSITION: Copywriter / Associate Creative Director, Barbarian

Pepsi wanted to dip their tow further into Instagram and Twitter. We said "let's go with the whole foot" - including a massive original comedy web series mimicking how every other brand was obsessed with Twitter.

COCA-COLA

I brought some brand new color to beloved brand.

CLIENT: Coca-Cola LifePOSITION: Executive Creative Director, CH Media / CollegeHumor

When Coca-Cola wanted to introduce its new Life flavor - complete with brand-busting green bottle - they came to us and comedian-host Ben Gleib to figure out how to debut it to unsuspecting shoppers.

SAMSUNG

I helped figure out an actual use for Twitter.

CLIENT: SamsungPOSITION: Copywriter, Barbarian

What's a better use for Twitter than, well, just Twitter itself? Turning your tweets into custom wrapping paper, of course. Inspired by the BOOSTED Samsung RF510 laptop.

WHITE CASTLE

At the height of "food porn," I turned things literal.

CLIENT: White CastlePOSITION: Executive Creative Director, Copywriter, CH Media / CollegeHumor

White Castle wanted a quick, cheap, funny (and possibly a bit risque) series of social videos to advertise its new threepack deal... we knew just what to do to break through. Bom-chicka-wa-wah.

AMAZON PRIME

I showed Amazon fans how to get high.

CLIENT: Amazon Prime VideoPOSITION: Executive Creative Director, CH Media / CollegeHumorAWARDS: Contributed to our being named Digiday’s Best Video Publisher for Brands (two years in a row)

Amazon approached us wanting to figure out a way to explain their hot new show, The Man in the High Castle, to a young and edgy demographic. Knowing that our audience loves weed as much as they love labyrinthine alternate history, we decided to get a bunch of comedians high, and then have them try to explain just what the hell was going on in the show. This series successfully introduced the new season to a new audience that might have never found it.

TSINGTAO

CLIENT: Tsingtao beerPOSITION: Copywriter & Creative Strategy, LAM agencyAWARDS: AGD (American Graphic Design Award)

PFIZER

CLIENT: Pfizer (getold.com)POSITION: Executive Creative Director

MICROSOFT

I introduced Cortana to a world that didn't want her.

CLIENT: MicrosoftPOSITION: Creative Director

FOX

I took Comic Con by storm (and hot dogs).

CLIENT: Fox (Universal Basic Guys show)POSITION: Content / Experiential Creative Director

When it came time to introduce Comic Con attendees to FOX's newest 2025 animated sensation, Universal Basic Guys, agency Creative Riff turned to me with a simple premise: give away universal basic income, and get fans in the process. This was definitely one of the fun ones.

NETFLIX

I convinced a wary public that Netflix actually could make movies.

CLIENT: Netflix (Film Department)POSITION: Executive Creative Director, CH MediaREWARDS: Co-directing a documentary featuring some big deal Sundance celebs.

It seems crazy to imagine now – but back in 2017, there were no real movies on Netflix – and in fact, audiences at large didn’t seem to want that. And Hollywood moguls DEFINITELY didn’t want the competition. Netflix somehow had to convince both sides that a movie was still a movie, even if it never aired theatrically.Our solution: to show up at the Sundance Festival, talk to celebs and audiences alike, and create a documentary answering the question once and for all. Netflix ran our work in front of their inaugural slate of movies all season long – and now look where they are.

VITA COCO

CLIENT: Vita CocoPOSITION: Executive Creative Director, CH Media

UBISOFT

CLIENT: Ubisoft (For Honor franchise)POSITION: Executive Creative Director, CH Media

HORNITOS

CLIENT: Hornitos tequilaPOSITION: Associate Creative Director, Barbarian

Social clips, GIFs and general fun:

HORNITOS

CLIENT: Hornitos tequilaPOSITION: Assciate Creative Director, Barbarian

Original TV spots (:30 and :15)

CHARMIN

CLIENT: Mentos GumPOSITION: Executive Creative Director, CH Media

Thirty-second TV versions:

Full-length sketch version:

TWO HATS

CLIENT: MillerCoors (Two Hats beer launch)POSITION: Executive Creative Director & Showrunner, CH MediaREWARDS: Producing an entire original series, the biggest budget branded content project for the agency's history.

To introduce its brand new beer Two Hats, we created a show that 'wore two hats' itself. Too bad that MillerCoors canceled the beer before its launch. Or should I say, 'two bad.'

MORTAL KOMBAT

CLIENT: Mortal Kombat 11POSITION: Executive Creative Director, CH Media

Thirty-second TV sketches:

MENTOS

CLIENT: Mentos GumPOSITION: Executive Creative Director, CH Media

Thirty-second TV version:

Full-length sketch version:

NHTSA

CLIENT: National Highway Traffic Safety AdministrationPOSITION: Executive Creative Director, CH Media

NETFLIX (DEATH NOTE)

CLIENT: Netflix (Death Note launch)POSITION: Executive Creative Director, CH Media

CAPTAIN MORGAN

CLIENT: Captain MorganPOSITION: Executive Creative Director, CH Media

XFINITY

CLIENT: Comcast XfinityPOSITION: Executive Creative Director, CH Media

ORBIT

CLIENT: OrbitPOSITION: Executive Creative Director, CH Media

AEROPOSTALE

CLIENT: Aeropostale (Yeti campaign)POSITION: Executive Creative Director, CH Media

PEPTO BISMOL

CLIENT: Pepto BismolPOSITION: Senior Copywriter, Publicis NY

DENTYNE

CLIENT: Dentyne gumPOSITION: Associate Creative Director / Copywriter, Barbarian

MICROSOFT

CLIENT: Microsoft (Surface Pro eCommerce Site & SEO Strategy)POSITION: Copywriter, McCann M:United

CARE FOR BUSINESS

CLIENT: Care.com (Care for Business, B2B Division)POSITION: Sr. Creative Director, Care.com

ESKALERA

CLIENT: Eskalera (Website Copy, SEO, B2B)POSITION: Copywriter / Creative Strategist

OBSSSN.CO

CLIENT: obsssn.co (startup AI-based advertising & marketing services agency)POSITION: Chief Creative Officer

In January 2025, I designed the web presence of obsssn.co, the Agency for the Age of AI, where Human Creativity meets AI Speed.Obsssn is a team of seasoned professionals who’ve built well-known brands and shaped major campaigns for some of the world’s top companies. Now, we’re obsessed with AI because it’s transforming how we create, connect, and perform. To us, AI isn’t magic (or scary)—it’s a tool to amplify creativity and boost productivity, pushing the limits of what’s possible.Obsssn allows brands to supercharge their marketing with industry veterans using AI tools to test strategies & ideas quickly, to produce creative assets in days, not months, and to adopt faster workflows.

Immediately upon founding, we put our ideas to use and built MotionMaker [which lets brands turn still photos into moving images to improve engagement] and HomeMotion [the same product, targeted towards realtors].Try them for yourself at homemotion.obsssn.co and motionmaker.obsssn.co !

GHIRARDELLI

CLIENT: Ghirardelli (Store Experience) NYCPOSITION: Creative Strategist / Copywriter, XP Agency

When Ghirardelli was putting their first flagship store in the Empire State Building, experiential shop The XP Agency came to me for strategic positioning - and I delivered a very simple, immediately eye-catching twist on a classic tagline.

VERIZON

CLIENT: Verizon (Device Plans, FiOs, B2B & eCommerce)POSITION: Copy Lead, Verizon 140

5-HOUR ENERGY

CLIENT: 5-Hour EnergyPOSITION: Executive Creative Director, CollegeHumor

5-hour Energy briefed us to convince their audience that 5-hour can upgrade their life. So, instead of spending their money on a spot or piece of branded content, we decided to LITERALLY spend it improving our own cast's lives.